Advocating for Data Accuracy
The importance of maintaining precise data within a company becomes increasingly crucial year after year, and Mondelēz International is fully aware of this fact. In their pursuit of gaining deeper insights into their customers, the company encountered a challenge: how to obtain this valuable information. To address this, our team was carefully selected to develop a potential solution.
Taking on the role of project lead and product designer, I spearheaded this endeavor, working closely with a highly skilled visual designer. Our strategy emerged from a lighthearted observation: “Mondelēz needs a touch of affection.” Expanding on this notion, we realized that everyone yearns for a little love, leading us to the concept of “share the love.” Our vision was to create an application that would meet the fundamental requirements of successful advertising, ensuring equal value for both advertisers and consumers.
The user flows served as our guiding principle in crafting the wireframes. With simplicity as our guiding principle, we opted for a streamlined approach, utilizing a single button on most screens to seamlessly guide users through the experience.
The result? A straightforward and impactful solution that resonated with our target audience. Although the development phase did not progress, the client acknowledged and appreciated our unwavering dedication, opening doors to new and exciting opportunities.