Tag: Service Blueprint
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Aligning internal teams into a beneficial and cohesive process
Executive Summary: Gallagher had brought together five different teams to form a central corporate marketing team. Each team had a specific role and required similar information in regards to fulfilling marketing campaigns, including experience design. The challenge we were facing was redundant meetings and requests for information causing unrest amongst the teams requesting campaigns. Challenge…
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Performing discovery research to determine product strategy
Executive Summary: An insurance client, who I will keep anonymous, wanted to change their current disaster relief claims business model from part time employees to work on demand. They wanted an app that would support their claims adjustments both in the office and in the field. Challenge How might we design a mobile application that…