Friday 18 June 2010 - Filed under Web Design
This is a concept created for Aspen Marketing Services – Retail Marketing Services. The final site ended up being much simpler, and white, but this is still a fun concept. Hopefully this will be the subject of a future white paper. As usual though, it’s just the matter of finding the time.
:: Share or discuss :: 2010-06-18 :: charman
Monday 7 June 2010 - Filed under Web Design
The Aspen RMS Jaguar Portal was mostly an exercise in following brand. If you look at the current Jaguar site you’ll see it’s quite similar. You can take my word for it or take a moment to look yourself. I’ll wait here. Agree? Good. Some very subtle design elements are use to pop out the muted tones used by jaguar and to give it that elegant and luxurious feel. The image above is the pre-login the following slides depict the user experience and are titled appropriately.
:: Share or discuss :: 2010-06-07 :: charman
Tuesday 11 May 2010 - Filed under Email Design
:: Share or discuss :: 2010-05-11 :: charman
Friday 26 March 2010 - Filed under Web Design
Roche wanted to create a site that was both warm and engaging, but also easy to read and navigate. This led to the use of a large navigation bar and big images instead of copy links. A lot of bright colors were used to create a friendly and fun user experience.
:: Share or discuss :: 2010-03-26 :: charman
Tuesday 17 November 2009 - Filed under Email Design + Web Design
SentrySafe decided to do a Holiday campaign to promote their line of FIRE-SAFE safes. They wanted the brand to be warm and inviting creating an emotional attachment to the audience. I used the red not only because it was part of SentrySafe’s brand, but for it’s warmth and used the gold ornaments to give the emotional attachment. The ornaments were used to reinforce the copywriter’s message or treasure.
:: Share or discuss :: 2009-11-17 :: charman
Wednesday 11 November 2009 - Filed under Motion Graphics
This is the beginning of a series of videos that will take Aspen’s current powerpoint slideshow and turn it into a video presentation. This video will be used to promote Aspen’s digital signage division.
:: Share or discuss :: 2009-11-11 :: charman
Friday 9 October 2009 - Filed under Motion Graphics
Short motion graphics piece created for Aspen Marketing Services to be displayed as part of their digital signage at the upcoming ExactTarget conference, Connections ’09.
:: Share or discuss :: 2009-10-09 :: charman
Thursday 13 August 2009 - Filed under Flash Design + Web Design
Discover wanted a micro-site illustrating how much faster you could reach your goals using their 12 month CDs. The campaign would use a flash baner and a microsite. What you see below is the remaining frames from the storyboard for the banner and the microsite it leads to.
:: Share or discuss :: 2009-08-13 :: charman
Thursday 13 August 2009 - Filed under Email Design
This email for Cadillac came with an interesting question, “can you make an email luxurious?”
:: Share or discuss :: 2009-08-13 :: charman
Monday 6 July 2009 - Filed under Web Design
This wasn’t the easiest project for me to design. I was provided with the branding guidelines and a copy deck and only had a day to turn it around. I asked as many questions as I could and found that Elan was very strict in following their brand and wanted a site similar to a previous landing page. These were good answers, but it is one of the designers oldest dilemmas, how to make a design look the same, but different and new?
:: Share or discuss :: 2009-07-06 :: charman