Tag: User Interviews
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The Value of Equal Exchange
I was recently asked to incorporate a survey into the strategy I was proposing for an industry blog. I’ve been asked to include a survey on many projects and I’ve never really thought much of it. To be honest I’m a User Experience Strategy guy, and from a strategy standpoint a survey is considered a…
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Dome Beauty
Dome Beauty embarked on a mission: to successfully launch their new line of beauty products through an eCommerce platform. This uncharted territory posed a challenge for a predominantly male team. Challenge: Dome Beauty had encountered multiple agencies that failed to grasp the founders’ vision and target audience. As a result, they were left with a…
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Brunswick CMS
Brunswick Billiards, one of the most revered brands in the industry, needed an online experience worthy of its namesake for both consumers and stakeholders Challenge The eCommerce platform had been built seven years prior. It was a custom build an did not not have any of the bells and whistles of a modern platform. The…
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U.S. Bank
The U.S. Bank Corporate Payment Solutions (CPS) asked, “How can we boost user engagement?” Despite consistently adding relevant, user-centered content, users rarely viewed more than one page. Challenge For nearly five years, U.S. Bank CPS underwent annual redesigns in an effort to increase consumer engagement and conversion rates. However, each redesign failed to deliver desired…