Tag: User Journeys
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Performing discovery research to determine product strategy
Executive Summary: An insurance client, who I will keep anonymous, wanted to change their current disaster relief claims business model from part time employees to work on demand. They wanted an app that would support their claims adjustments both in the office and in the field. Challenge How might we design a mobile application that…
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Modernizing an Enterprise B2B2C Transactional Platform
Executive Summary A formerly unstoppable insurance juggernaut of a product had lost its appeal with time. A modern approach was needed to reclaim its position at the top of the market. Challenge RLI’s industry-leading insurance provider platform had experienced a market share decline of over 15% in market share for their flagship product RLink2. Although…
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BJ’s Restaurant and Brewhouse
Executive Summary BJ’s Restaurant wanted to bring online ordering to their customer base. Working as a consultant this was going to be a new experience for myself and the client. Deriving insights from user flows and journey maps, we meticulously crafted what we coined as the “optimal experience.” By amalgamating the finest elements and resolving…