Tag: User Research
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Design Sprint for Product Definition
In this case study, we will explore how I facilitated a design sprint while working as an consultant for AliveCor, a medical technology company based in San Francisco. AliveCor need a companion app to go along with it’s flagship device, the KardiaMobile 6L. I was asked as a consultant to facilitate the design sprint. Design…
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Aligning internal teams into a beneficial and cohesive process
Executive Summary: Gallagher had brought together five different teams to form a central corporate marketing team. Each team had a specific role and required similar information in regards to fulfilling marketing campaigns, including experience design. The challenge we were facing was redundant meetings and requests for information causing unrest amongst the teams requesting campaigns. Challenge…
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Performing discovery research to determine product strategy
Executive Summary: An insurance client, who I will keep anonymous, wanted to change their current disaster relief claims business model from part time employees to work on demand. They wanted an app that would support their claims adjustments both in the office and in the field. Challenge How might we design a mobile application that…
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Understanding the Intern Experience
Executive Summary Each year thousands of college students applied for a much sought after internship at Gallagher. The company took great pride in its internship program and looked to continually improve the experience. A new HR team was formed to improve the intern program and was looking for ways to better understand the intern experience.…
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Modernizing an Enterprise B2B2C Transactional Platform
Executive Summary A formerly unstoppable insurance juggernaut of a product had lost its appeal with time. A modern approach was needed to reclaim its position at the top of the market. Challenge RLI’s industry-leading insurance provider platform had experienced a market share decline of over 15% in market share for their flagship product RLink2. Although…
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Classic Cinemas
Uniting the Best of Moviegoing in One App. Imagine an application that takes the finest aspects of the moviegoing experience and elevates them to new heights. Sounds incredible, doesn’t it? Our challenge was to provide Classic Cinemas with an irresistible edge, captivating movie lovers like never before. To accomplish this, my team and I delved…
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Mondelēz International
Advocating for Data Accuracy The importance of maintaining precise data within a company becomes increasingly crucial year after year, and Mondelēz International is fully aware of this fact. In their pursuit of gaining deeper insights into their customers, the company encountered a challenge: how to obtain this valuable information. To address this, our team was…
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Dome Beauty
Dome Beauty embarked on a mission: to successfully launch their new line of beauty products through an eCommerce platform. This uncharted territory posed a challenge for a predominantly male team. Challenge: Dome Beauty had encountered multiple agencies that failed to grasp the founders’ vision and target audience. As a result, they were left with a…
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Brunswick CMS
Brunswick Billiards, one of the most revered brands in the industry, needed an online experience worthy of its namesake for both consumers and stakeholders Challenge The eCommerce platform had been built seven years prior. It was a custom build an did not not have any of the bells and whistles of a modern platform. The…
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BJ’s Restaurant and Brewhouse
Executive Summary BJ’s Restaurant wanted to bring online ordering to their customer base. Working as a consultant this was going to be a new experience for myself and the client. Deriving insights from user flows and journey maps, we meticulously crafted what we coined as the “optimal experience.” By amalgamating the finest elements and resolving…