Tag: Heuristic Studies
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Modernizing an Enterprise B2B2C Transactional Platform
Executive Summary A formerly unstoppable insurance juggernaut of a product had lost its appeal with time. A modern approach was needed to reclaim its position at the top of the market. Challenge RLI’s industry-leading insurance provider platform had experienced a market share decline of over 15% in market share for their flagship product RLink2. Although…
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Brunswick CMS
Brunswick Billiards, one of the most revered brands in the industry, needed an online experience worthy of its namesake for both consumers and stakeholders Challenge The eCommerce platform had been built seven years prior. It was a custom build an did not not have any of the bells and whistles of a modern platform. The…
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BJ’s Restaurant and Brewhouse
Executive Summary BJ’s Restaurant wanted to bring online ordering to their customer base. Working as a consultant this was going to be a new experience for myself and the client. Deriving insights from user flows and journey maps, we meticulously crafted what we coined as the “optimal experience.” By amalgamating the finest elements and resolving…
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U.S. Bank
The U.S. Bank Corporate Payment Solutions (CPS) asked, “How can we boost user engagement?” Despite consistently adding relevant, user-centered content, users rarely viewed more than one page. Challenge For nearly five years, U.S. Bank CPS underwent annual redesigns in an effort to increase consumer engagement and conversion rates. However, each redesign failed to deliver desired…